beIN Sports FIFA World Cup 2026

EFFECT delivered this event project in Tunisia, combining creative design, technical execution, and operational excellence to create a high-impact brand experience.

01 — Challenge

What We Were Asked to Solve

beIN Sports needed a high-impact promotional presence across Tunisia's two largest shopping malls — Azure City and Tunis City — to drive awareness of their FIFA World Cup 2026 broadcast rights and subscription plans. The stand had to communicate a premium sports broadcasting brand to a mass consumer audience in a retail environment, while integrating digital screens, 3D branding elements, and an interactive product display within a compact footprint.

02 — Solution

How We Delivered It

EFFECT fabricated two identical custom promotional stands featuring a bold curved white structure with purple brand accents, illuminated 3D beIN logo lettering, and an integrated LED screen displaying FIFA World Cup 2026 official broadcaster content. The stand incorporated a dedicated product display counter for subscription materials. Both units were produced simultaneously and installed across the two venues to ensure consistent brand execution and maximum campaign impact.

03 — Result

What We Achieved Together

Both stands were delivered and installed on schedule across Azure City and Tunis City malls, creating a premium brand environment that attracted high footfall engagement throughout the campaign period. The dual-venue execution gave beIN Sports a dominant promotional presence across Tunisia's most visited retail destinations during the FIFA World Cup 2026 awareness campaign.